The Client-informing Policy in E-commerce System

Our proposal is to work out the client-informing policy that will guarantee success for e-commerce and provide significant utility to the customers. This idea is motivated by a need to create a marketing tool that will include marketing features that are not represented by currently existing supporting tools for ecommerce, e.g. different kinds of recommender systems. They have only local character in the light of the whole e-commerce system. The perspective of the client-informing policy links other features that affect e-commerce activities. We focus on the task of determining the policy structure.